SoHo, home of the famous shopping street Broadway, is one of the trendiest neighborhoods and also one of the most expensive. There are many high-end restaurants and stores that attract a combination of the local and global elite. Many of the best boutique shops in New York City can be found in SoHo, along with the nicest hotels. As SoHo doesn’t follow the traditional street-naming rules, it can be confusing to get your bearings when first getting to the neighborhood. There’s always something cool to stumble upon, but you can also make generous use of navigation apps.